Reveal your customer success narrative.
In marketing, extending outreach with customer success storytelling builds credibility, enables your prospects to emotionally connect, and helps persuade them to become buyers. As Gartner says, “Stories implant ideas in people’s heads”. There is no stronger business story than people overcoming obstacles, thanks to the impact of your product or service.
Click here to see our Customer Success Storytelling Intro Video
AI may write your copy, but only real customers can tell your story.
More Influential
77% of business buyers cited testimonials and case studies as the most influential types of content.
Clear ROI
87% of customer success stories
don’t demonstrate clear ROI, according to Gartner.
More Visual
91% of buyers prefer content that is more visual.
More Likely to Convert
58% of people are more likely to convert once a buyer interacts with a testimonial.
Sales Quotas
50% of sales reps miss their yearly quotas—often because they fail to communicate value to prospects.
Story View creates images and words to reveal your customer success narrative, and augment your sales outreach to customers and prospects.
There are myriad ways to employ customer success storytelling, and even offer benefits to your customers who participate. According to Gartner, human value stories help contextualize and make more real your business value stories. The combination results in the greatest impact and customer retention.
Our Story View process:
We help you secure customer participation for active referencing and to meet the objectives of your marketing and sales enablement goals.
Contact Rachel at csm@mystoryview.com, or call (253) 245-9960.
Let us design and help you implement an on-demand customer success program for your business. Each program is tailored to your specific industry, company size, customer volume, and budget.
Since almost 4 in 10 companies do not have a clearly defined customer success strategy, our own Customer Success Manager, Rachel René, can help you:
Utilize success stories, case studies, and testimonials to grow your customer base and enhance sales team effectiveness.
Define the elements of an ongoing customer success program to continually engage with your buyers and clients.
Boost your repeat and recurring revenue from existing customers.
Improve customer retention and increase their lifetime value to your company.
“Stories are the currency of human interaction” — Daniel Taylor
(Data sources for the statistics above include Gartner, RightSource, TrustPulse, Inc., HubSpot, SmartBug, and SurveySparrow.)